If you are a business owner and you have a website for your business, or even if you have a blog or something of that sort, one of your main goals should be to keep the website at the top of every search engine out there. SEO is extremely important and especially with the constant change of algorithms you need to be able to keep up and keep on top. If you are worried about achieving this, then we have to tell you that this is a great article for you to read. There are very simple things that you can do in order to boost your SEO and today we are going to specifically take a look at some of the graphic design elements for websites that you need to work on, so make sure to keep reading in order to find out more about how you can improve your website.
Why is SEO important?
If you don’t know why SEO is important, then we feel like we have to explain that first in order for you to really understand the importance of it and why making these changes is crucial. SEO, or search engine optimization, represents how easy it is for people to find your website when they search for it on a search engine like Google. The better your SEO is, the higher your website will be on the search engines and this means that it will be much easier to find. In order for this to work, the key is for you to really optimize your website. This can be done by using the right keywords, the right descriptions, or simply by making some graphic design changes to your website, which is what we are going to be talking about today.
The top Graphic elements to help your SEO
As we already mentioned, there are several ways in which you can boost your website’s SEO, however making some crucial graphic design changes is, we believe, the best way to go. This means that you won’t have to rely on keywords being used correctly or typed in correctly, so there will be less room for error.
Keep all of your content at the top
The first element that we are going to talk about is where your content needs to be, and this is something we believe is very easy to accomplish, and it is a small change that will really make a big difference. A lot of research has been done over the last few years, and a lot of it shows that content that has been kept at the top of the page, or above the fold, is viewed 102% more than content that is posted bellow that line, and when you look at that number, it is easy to see why this is a step that you must take. However, another thing that you need to keep in mind is that this doesn’t mean that you should just cram all of your content into the top part of the page. What it actually means is that you need to learn how to prioritize your content and think very carefully about what are the most important things you want to give to your readers in order to keep them reading even bellow the line. So, make sure you prioritize your content and keep the important stuff above the line.
Stay away from stock photography
The next graphic design element that will boost your SEO is photography. Most people are too lazy to actually sit and read a whole article and by far the best thing that you can do is to get some amazing images for your website. People are visual beings and that means that nice images can actually entice them to keep reading. And we understand that a lot of the time taking professional images for your website can be both time consuming and incredibly expensive, however it is also important to note that good images can actually increase your conversions by a whopping 161%, which is absolutely crazy and makes the time and money worth it. Stock images should always be the last resort for you, no matter what because they really don’t look great and getting something that is made specifically with your business in mind will increase your SEO and give a better impression of your business.
Work on stronger calls to action
When you have a website, a key graphic element for your website is a good call to action, and the key to getting better results from your website is by making them really strong. Call to action, or CTAs are statements, or single sentences, which will prompt or inspire your visitors to do something, and this is the perfect way to get them to read something or to buy something. A great way to create a really strong call to action is by making sure the words you use are really clear, you can add a colored bar throughout your content which will help the words stand out and so on. The point it, this is where you need to be bold and stand out, so go for it.
Pick the right colors
As you probably already know, when it comes to colors, there is a lot of research that shows certain colors to be better for certain things, and you will be happy to know that there are also colors that have shown to have influence over how users behave online. There is proof out there that people have been able to change the entire success of their site, just by changing this small graphic design element. So, if you feel like your website isn’t getting enough attention, it may be time for you to spruce it up and change the color story to something that will be more eye-catching in the best way possible.
Making sure that you have the best graphic design elements for your website is probably the safest way for you to make sure that you will get the SEO results that you are after. We really hope that reading this article made you see the importance to some of these elements and why you need to work on them and that you will take the right step for your website.
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