Adapting and predicting new trends or changes can definitely give your ecommerce store a competitive edge. Mobile-friendly online business is one such trend where you need to adapt fast in order to stay in the game.
According to a research, the US online consumers are spending more time going through websites by using their smartphones or tablets as compared to desktop PCs. The mobile Internet browsing has experienced an incredible increase and it shows no signs of stopping.
Veteran designers have been talking about responsive designs and mobile-first approach for quite some time now. If you don’t have a mobile-friendly website until now, you are so late, however, that doesn’t mean that you can’t take an action now, After all, it is better late than never, right?
So, what exactly should you do? At this point, you need to design from start or redesign your ecommerce store and ensure it is adaptive, responsive, and user-friendly for all online mobile users. By doing so, your ecommerce site will appear and perform well on all devices such as smartphones, tablets, laptops and desktop computers.
While creating a separate website for mobile devices and tablets is a possible option, it is better if you go for a simpler and responsive design. That kind of design, will make it easier to run, manage, update, optimize, and market your online store. On the other side, a separate mobile website can help you with limiting photos and cutting down the content. If you can, we highly recommend you to consider creating an application as online consumers prefer browsing through the websites by using an app. For online stores and small businesses, creating a mobile-friendly design is enough. For mid-sized businesses and for larger corporations, creating an app is necessary.
Here are a few tips that will help you create a responsive and mobile-friendly website:
- Make it fast – This is one of the most important things you have to keep in mind when creating your online store. The internet speed is essential if you want to attract new customers and make them visit your website over and over again. The consumers who are browsing through smartphones usually prefer photos or videos over text. This is because they are usually on-the-go and they want to receive the information faster. Besides, photos are an absolute must for ecommerce websites, so you should definitely provide them with high-quality but low resolution version of the photos. When it comes to videos, you should use a video player and a modern technology that allows you to provide an impeccable video experience. You need to keep in mind that photo and video zoom functions should work well on almost all operating software and devices. The same goes for the content and all extra features. Too many lengthy pieces of content or many unnecessary features will do nothing but confuse or irritate your potential customers because it will take too long for your site to load.
- Make it simple – A cluttered or a complicated design will look really bad on a big monitor screen and really really bad on a mobile screen. You need to focus on creating a simpler version of your site. Start from the menu bar or the navigation. You need to present a simple drop-down menu under your description or business name. Keep the navigation short and straightforward.
- Keep the Touch factor in mind – All of your buttons and links should be large enough so that can be tapped easily without having to zoom every time to click on a link. You need to use space between buttons and links wisely.
Now that you know how to create online store that is responsive and mobile friendly, we encourage you to follow our tips and redesign your current website as soon as possible.
Create an Online Store that Integrates a Secure Payment Gateway
So, you have decided to build your own ecommerce business. That’s great. But, before you put your products or services on sale, do you know what type of ecommerce platform to choose? As you probably know, there are many ecommerce platforms to choose from, from dedicate platforms and open source platforms to SaaS platforms or Software as a Service platforms. How can you decide what is the best option for you?
By using open source platforms to run your ecommerce store it won’t cost you much, however, you should have some background and experience, you should be a developer or you should know how to install or manage the software as it demands some technical knowledge and skills. The good news is there is no extra charge for any subscription fee or license. However, if you are not experienced need, you need to outsource someone to help you make the necessary changes to your platform. This is where the extra costs will appear. If you choose this option, you should keep in mind that extra costs such as hosting and certificates, payments for server, and etc. will be applied. You need to also keep in mind that some security concerns may appear as well. Open source software systems don’t come with a support or guarantee. For experienced developers, this is without a doubt, the best option.
A dedicated platform is an ideal choice if you are fully aware of all the features and functions you would like to have. This is one of the best options on the market for entrepreneurs who have an unconventional or highly developed system of storage, sales, and billing. The software provider will customize the platform according to your needs which is great, however, you should keep in mind that it could be more expensive. It make take longer for the software provider to create a customized solution. It might be challenging for you as an entrepreneur to state at this point in time what exactly your potential customers will need and how the user experience will look like. Also, you are engaging for a longer period of time with one single IT service provider. Sometimes, this may have a negative impact on your online business. These are the downsides of using a dedicated platform and you should take them into consideration so you can decide whether or not this is a suitable option for you.
The third option is SaaS solution or Software as a Service solution for retailers and business owners who want to easily create online store and not care about the hosting at all. These solutions can be used by paying a monthly or an annual fees and as a result, the setup cost is relatively lower than the enterprise software. If you decide to choose this option, you will have to pay additional fees, for instance, you may be charged per event or per transaction. The best thing about using this option is that you will have all the tools you need to create online store with just one click. You can design the store however you like by selecting from the elements and features available to you. Another great thing about SaaS solutions is that all updates and upgrades are managed so there is no need to worry about downloading or installing something new.
Regardless of the solution, you are going to choose, the simplest way to integrate payments would be to use one of these plugins osCommerce, Magento. OpenCart, Zen Cart or WordPress.